Saturday, July 19, 2008

I hate this part of my life…


After a long time I am not facing any deadlines. No concrete targets ahead, just easy road to walk on. I am unhappy… I can’t recall being unhappy in Scmhrd in last one year of my stay. I was afraid of this since a long time, at last it came.


This was a special unhappy phase with me searching for my favourite songs to add to the play list and it’s over an hour since I have been doing nothing but listening to songs, its 5 in the morning and I have taken almost 300 rounds of the hostel passage. I have gone into hallucination couple of times over.


It’s not new. By the 23rd year of my existence I have reached a phase where I have accepted the fact that human beings are selfish by nature even if it’s at a cost of a fellow friend. But maybe because I am having free time after many days, I am driven under.

Well my last week has been good, with some good work on acads, some good books read after a long time. Some new friends made which seem to be very good. And I’m also having a crush on a friend of mine, who I know since over a year now. It’s amazing to know that I am having a crush on her after one year of decent hi-hello friendship. It’s good to experience the same feeling which I had when I had proposed a girl for the first time, 16 years ago. I think I still have the same innocence, same sense of love, same thrill and the speeding of the heart beats. Just that it’s coinciding with me losing a friend of mine, my best friend. And the word broken doesnt mean the same.

Life has many colours; every moment is Pandora’s Box,
Juggling and gambling and little bit of humbling, I hope I ain’t coaxed.
Every time I’m broken, a new I am born,
Same principles, damaged conscience.

Friday, July 18, 2008

Questions @ Rural Marketing

I have done my summers in ITC in retail division and had a great project to work on rural mall. Every day was a experience befitting the grandma’s tale.

I came across many questions and found answers to few. One of the most interesting incident was involving sampling of biscuits. The sales of chocolate flavour is much less than any fruit flavour biscuit in rural markets.
During the survey most of the answers agreed to the following response of a villager – “saab aap ki company bhi badi tez hai, jo biscut aur cream jal jaatein hai unko chocolate bolke bechte ho”

This probably was one of the better questions asked by a researcher, but working in a group I came across some interesting questions asked by a fellow researcher, doing research on the rural market in mulshi village:

1) yahan par logon ki shaadi kab kitni umar mein hoti hai? Kya bal vivah hota hai? Kya jhagde hotein hai? (to know more about culture)
2) Yahan par log pani kisme bharte hai? (to judge household income)
3) Yahan par log garib hai, khush hai ya medium khush hai? (to judge average household income)
4) Yahan par logon ke gharo mein toilet hotein hai? (to judge lifestyle & income)
5) yahan par sab problem ko solve koun karta hai? (to find the influence leader)

Luckily for us, we came back alive :)