Questions @ Rural Marketing

I have done my summers in ITC in retail division and had a great project to work on rural mall. Every day was a experience befitting the grandma’s tale.

I came across many questions and found answers to few. One of the most interesting incident was involving sampling of biscuits. The sales of chocolate flavour is much less than any fruit flavour biscuit in rural markets.
During the survey most of the answers agreed to the following response of a villager – “saab aap ki company bhi badi tez hai, jo biscut aur cream jal jaatein hai unko chocolate bolke bechte ho”

This probably was one of the better questions asked by a researcher, but working in a group I came across some interesting questions asked by a fellow researcher, doing research on the rural market in mulshi village:

1) yahan par logon ki shaadi kab kitni umar mein hoti hai? Kya bal vivah hota hai? Kya jhagde hotein hai? (to know more about culture)
2) Yahan par log pani kisme bharte hai? (to judge household income)
3) Yahan par log garib hai, khush hai ya medium khush hai? (to judge average household income)
4) Yahan par logon ke gharo mein toilet hotein hai? (to judge lifestyle & income)
5) yahan par sab problem ko solve koun karta hai? (to find the influence leader)

Luckily for us, we came back alive :)